At Better Baked Foods, we pride ourselves in monitoring the current trends within the Consumer Packaged Goods and Food Service industries. We are determined to continually challenge our Product Development staff to be in-sync with the needs of the consumer. We strive to create products which routinely exceed the expectations of the consumer.
Developing line extensions to existing products that are found in the market place is not our vision. True innovation begins with fulfilling a need that is currently not being offered in the industry.